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What is SEO and Why Does it Matter?

SEO explained in plain english


Number of websites on the internet


Google searches every day


your website…make the most out of it!

There are more search engines on the internet than can be easily counted. Each of these search engines explore (crawl) the internet all day everyday, creating a catalog of all websites that they come across. As you can image, this catalog is vast. At the time this was written there were over 1,143,461,800 known websites on the internet.

When you use sites like Google, Yahoo or Bing, these search engines look through their catalogs to find the websites that best meet what you are looking for. These search engines sort the results that they return to you using a custom algorithm designed to show you the best results first.

Search Engine Optimization (SEO), at its most basic level, is the process of ensuring that a website ranks as high up as possible in these search results using a variety of methods and implementing the best practices recommended by these search engines.

seo explained

How Do We Do It?


We research your website and other competing websites to determine what your users are most commonly looking for. We then utilize this information to develop an SEO strategy that is tailored for your website.


We analyse each website and grade it against 100+ factors. Through this analysis we determine which areas of your website need to be improved, from a coding perspective, to enhance the SEO value of your website.

Best Practices

As search engines update their methods for ranking websites, we monitor these changes and stay current with the latest trends and best practices used within the SEO community to ensure your website up-to-date.


We rely heavily on our decade of experience in website development, internet advertising, and search engine optimization to develop the best possible strategies for each of our clients.

We Demonstrate Our Success Through Analytics

see the difference our SEO services offer through website analytic reporting

our work backed by analytics

The bottom line with search engine optimization is in the numbers. When our service begins working on optimizing your website, we will integrate your website with Google’s Analytics service (if it has not been already). With this service, we will generate a report that shows you a variety of information on your website’s traffic and how your users interact with it. We will breakdown this report into plain English for you and show you the key analytic metrics that you should be focusing on and how to access the reporting tool.

As a part of our service, we will generate this report for you on a routine basis so you can compare these key indicators and see the improvement as it translates into traffic and exposure for your website.

Ready to take the next step? Contact us today to see how we can help you with all of your SEO needs!